Featured Projects
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At Expedia Group, I played a crucial role in enhancing the visibility of major brands like Expedia, Hotels.com, and Vrbo through creative media pitches and strategic PR plans. I managed press events, developed media materials, and ensured consistent brand messaging across multiple platforms, contributing to the brands' strong media presence.
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At GBRA, I developed and executed an annual communications plan and social media strategy that significantly increased brand awareness and engagement. My work as the primary copywriter spanned various media, enhancing the organization’s digital presence and strengthening community relations within the Guadalupe-Blanco River Basin.
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As the Communications Manager at Space Center Houston, I spearheaded the go-to-market communications strategy, securing widespread media coverage and serving as the official spokesperson. My role included developing executive messaging for high-profile initiatives and coordinating with NASA to ensure consistent and accurate messaging.
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In my role as a PR Account Executive at MullenLowe Group, I managed client relationships for renowned brands such as Twisted Tea and Samuel Adams. I developed PR campaigns, secured media coverage, and executed successful media events, contributing to the brands' positive media exposure.