Senior Account Executive

Communications Specialist

Communications Manager

Media Relations Specialist

Account Executive

Account Assistant

As part of my strategic PR efforts, I successfully managed a media campaign surrounding Gene Kranz, the second-ever chief flight director at NASA. In this campaign, I facilitated an exclusive interview with Fox 26 anchor Anthony Antoine around Kranz’s book, Tough and Competent: Leadership and Team Chemistry, where Kranz reflected on his career and the ultimate challenges faced during the Apollo 13 mission.

Space Center Houston confirmed the authenticity of the lectern from which John F. Kennedy delivered his historic moon-shot speech following an extensive investigation initiated after a Dallas-based historian cast doubts on the lectern's legitimacy. I initiated a PR strategy to manage the situation and ensure accurate historical representation, resulting in widespread coverage that not only addressed the initial doubts but also celebrated the successful restoration and return of this iconic lectern to public display.

At Space Center Houston, I promoted STEM education and space exploration by securing interviews with key figures like NASA astronaut and Chief Science Officer Megan McArthur. My efforts focused on highlighting Space Center Houston's mission to connect space with the community and inspire future generations. The initiative secured stories on major news platforms, showcasing the center's strategic role in space exploration and STEM education.

I supported the PR campaign for the launch of Twisted Tea’s collaboration with Mighty Quinn’s to create a unique, Twisted Tea-infused BBQ sauce that highlighted the product’s innovative flavor profile and secured positive media coverage to boost visibility and drive sales. As a result of PR efforts, the Twisted Tea BBQ sauce was featured in a glowing review in Food Network, elevating the product's profile and contributing to its success in the market.

In November 2021, Tropicana took an innovative approach to addressing the unpleasant taste of orange juice after brushing your teeth and introduced a limited-edition Tropicana Toothpaste, perfectly timed to coincide with National Brush Day. As the PR Account Executive supporting this campaign, my efforts were focused on maximizing media coverage and driving consumer engagement through creative storytelling and targeted media outreach, creating a buzz that reinforced the brand’s relevance in everyday moments.

To celebrate the bi-annual release of Samuel Adams’ Utopia, I secured an engaging interview with Jim Koch, the founder of Samuel Adams, that dove into the journey that revolutionized the American beer industry. I successfully captured the interest of major media outlets by crafting compelling outreach efforts that emphasized Koch's contribution to the craft beer movement, resulting in coverage that reinforced Samuel Adams' position as a leader in the industry and deepened consumer connection.