Guadalupe-Blanco River Authority
(GBRA)
As the Communications Specialist at GBRA, I implemented a tailored social media strategy that yielded significant growth across Facebook, Instagram, and LinkedIn.
Through targeted content creation and strategic engagement, I was able to increase GBRA’s social media followers by 1.88%, reaching a total of 14.25K followers. My efforts also led to a remarkable 108.42% increase in impressions, with over 235K people engaging with our content.
Post interactions surged by 141.19%, reflecting the effectiveness of the content in resonating with the audience and driving meaningful engagement. Several of the posts I managed garnered thousands of impressions, with the top-performing post achieving over 75K impressions and 4,271 interactions.