Expedia Group
Expedia
In April 2023, Expedia made waves in the travel industry by integrating OpenAI’s ChatGPT into its mobile app, revolutionizing the way users plan their trips. The feature allows travelers to engage in a conversational AI-driven experience, receiving personalized recommendations on destinations, hotels, transportation, and activities. As a Media Relations Specialist at Expedia Group, I secured extensive media coverage across top-tier outlets by crafting a compelling narrative around the integration and its impact on the future of travel planning. The resulting press coverage not only boosted awareness of the new feature but also positioned Expedia as a forward-thinking company in the travel industry.
Hotels.com
In August 2022, I spearheaded a unique PR campaign that brought the nostalgia of Disney Channel's "The Suite Life of Zack & Cody" to life. The campaign was timed to celebrate the 30th birthday of Dylan and Cole Sprouse, the stars of the iconic show. Through strategic media outreach and creative storytelling, I successfully pitched the idea of a "Suite Life"-themed stay at the hotel to key publications, resulting in media coverage.
Vrbo
In February 2023, EBONY published a captivating travel feature by DeAnna Taylor, highlighting an extraordinary getaway to Vail, Colorado, for the 50th anniversary of the National Brotherhood of Skiers' summit. The article showcased the luxurious experience of staying in a stunning Vrbo villa, complete with a private chef and breathtaking views of the Rockies. By strategically pitching and hosting a press trip, I was able to highlight the unique aspects of staying in a Vrbo property. My efforts in securing this coverage as the Media Relations Specialist not only boosted Vrbo's visibility in a highly reputable publication, but also showcased the brand's offerings to a diverse audience.