Tropicana Brands Group
Naked Juice
In a strategic PR initiative, Naked Juice collaborated with Garrett Magee, the design visionary behind Manscapers, to craft a campaign that brought the joy of home gardening to consumers nationwide. Our partnership focused on educating and inspiring audiences to create and harvest their own edible gardens, regardless of the season or location. My role involved executing the PR strategy that positioned Naked Juice as not just a beverage brand, but a lifestyle choice aligned with health, wellness, and sustainability. By leveraging Garrett Magee’s expertise and public persona, I secured media placements that highlighted the brand’s commitment to natural ingredients and healthy living.
Tropicana
In November 2021, Tropicana took an innovative approach to addressing a universally recognized problem: the unpleasant taste of orange juice after brushing your teeth. To tackle this issue, the brand introduced a limited-edition Tropicana Toothpaste, perfectly timed to coincide with National Brush Day. As the PR Account Executive supporting this campaign, my efforts were focused on maximizing media coverage and driving consumer engagement through creative storytelling and targeted media outreach. We were able to create a buzz that not only highlighted Tropicana’s playful side but also reinforced the brand’s relevance in everyday moments by positioning the toothpaste as a fun, limited-edition product and leveraging National Brush Day.
Boston Beer Company
Samuel Adams
In this engaging interview with Jim Koch, the founder of Samuel Adams, we delve into the incredible journey that revolutionized the American beer industry. Koch shares his personal story and reflects on the beer landscape of the 1980s and his role in transforming it, introducing the concept of craft beer to America. I successfully captured the interest of major media outlets by crafting compelling outreach efforts that emphasized Koch's contribution to the craft beer movement. The resulting coverage not only reinforced Samuel Adams' position as a leader in the industry but also deepened consumer connection with the brand by showcasing its rich heritage and ongoing innovation.
Twisted Tea
I supported the PR campaign for the launch of Twisted Tea’s collaboration with Mighty Quinn’s to create a unique, Twisted Tea-infused BBQ sauce that highlighted the product’s innovative flavor profile and secured positive media coverage to boost visibility and drive sales. As a result of PR efforts, the Twisted Tea BBQ sauce was featured in a glowing review by Meghan Hynes Cole, Associate Editor, who praised it as her "current go-to" for summer grilling. The feature helped elevate the product's profile, contributing to its success in the market.